Outdoor gear — US & Canada
Alturra Outdoor — built for the season, not scared of it.
An expedition-gear brand whose entire year lives or dies in one quarter. The mandate: enter the season at full power instead of ramping through it — and hold 5x while spending $310k a month.
| Campaign | Spend | ROAS | CPA | Purchases |
|---|---|---|---|---|
| Advantage+ Shopping — Core catalog | $128,000 | 5.6x | $14.10 | 9,078 |
| Prospecting — Expedition story angle | $74,000 | 4.7x | $18.30 | 4,044 |
| Prospecting — UGC test matrix | $39,000 | 4.1x | $21.10 | 1,848 |
| Retargeting — ATC 7d | $33,000 | 8.9x | $8.20 | 4,024 |
| PMax — Full catalog | $36,000 | 5.9x | $12.60 | 2,857 |
| Peak month total | $310,000 | 5.2x | $14.20 | 21,851 |
Before Orvalis
- Ramp started inside the season — learning phase ate the best weeks
- Creative shot in October for November
- One catalog campaign doing every job
- Previous best month: $410k revenue
After the engagement
- Account at full power before the season opened
- Creative bank locked six weeks ahead — 40+ assets
- Separated jobs: core, story prospecting, UGC lab, retargeting
- New best month: $1.62M at 5.2x blended
The problem
Seasonal brands make one mistake on repeat: they start scaling when the season starts. Learning phases, creative approvals and budget ramps then consume the exact weeks that pay for the year. Alturra had lived that cycle twice.
What we did
We planned the season backwards. The six-month window was staged so that every structure exited learning before demand arrived: months one to three built and validated the machine at $40–120k spend; months four and five pre-scaled it; month six ran it at full power. Creative was the other half — a 40-asset seasonal bank briefed, produced and tested in advance, so peak weeks ran on proven ads instead of hopeful uploads.
What happened
The brand's biggest month ever — $1.62M at 5.2x blended — with a $61k peak day that the account absorbed without a wobble, because nothing about it was improvised. The structure now serves as the template for every season that follows.
For the first time we entered our season ready instead of hopeful. The peak day didn't even feel dramatic — it just worked.
Jonas F., co-founder — Alturra OutdoorNext step
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