Services
Everything a paid-acquisition engine needs. Nothing it doesn't.
We run four disciplines as one continuous operation on a month-to-month retainer — the account, the feed, the strategy and the creative, managed together.
01 — Meta Ads management
Full ownership of the Meta account.
Structure, spend, creative rotation and the scaling decisions in between. We monitor daily, judge on full-history data, and never let a campaign drift.
You keep the ad account, the pixel, the audiences and the creative library. If we ever part ways, none of it moves.
- Account architecture across Advantage+, CBO and ABO structures
- Daily monitoring of spend, CPM, CPC, CTR, CPA and ROAS
- Audience research, lookalike modelling and broad-targeting tests
- Creative testing matrices — hooks, angles, formats, weekly rotation
- Pixel, Conversions API and event-quality monitoring & troubleshooting
- Budget allocation, scaling steps, kill/pause logic, learning-phase management
- Policy review against Meta advertising rules before every launch
- Weekly written performance report, bi-weekly strategy call
| Campaign | Delivery | Budget | Purchases | Reach | Impressions | Cost per result | Amount spent | Purchase ROAS |
|---|---|---|---|---|---|---|---|---|
VEL · A+ Shopping — Hero serum Sales · Advantage+ Shopping | ActiveSales | $1,540/day | 3,485 | 1,388,214 | 3,609,412 | $12.02 | $41,900 | 4.40 |
VEL · Retargeting — Engaged 14d Sales · Manual · Custom audience | ActiveSales | $720/day | 2,843 | 186,442 | 1,742,108 | $7.67 | $21,800 | 6.90 |
VEL · Retention — Past buyers · new SKU Sales · Manual · Customer list | ActiveSales | $400/day | 1,876 | 94,318 | 812,540 | $6.45 | $12,100 | 8.20 |
VEL · Prospecting — Creative test lab Sales · Manual · Broad | ActiveSales | $620/day | 961 | 742,190 | 1,214,806 | $17.07 | $16,400 | 3.10 |
VEL · Prospecting — Founder story Sales · Manual · Broad | LearningSales | $260/day | 152 | 61,220 | 98,410 | $13.95 | $2,120 | 3.80 |
VEL · Prospecting — Clinical-proof angle Sales · Manual · Broad | Off — killed day 9Not delivering | — paused | 150 | 118,904 | 196,330 | $27.87 | $4,180 | 1.90 |
| Results from 6 campaigns | $3,540/day | 9,467 | 2,204,908 | 7,673,606 | $10.40 | $98,500 | 5.08 |
What managing a Meta account actually looks likeSix campaigns with separated jobs, one switched off mid-month for missing the threshold it was launched against.
→ swipe the panel sideways to see every column
And the part nobody shows youTracking health is the first week of every engagement. Optimising against bad data is the most expensive mistake in paid media.
→ swipe the panel sideways to see every column
02 — Google Ads & Merchant Center
Search, Shopping and PMax on a clean feed.
Google rewards housekeeping. We keep the feed healthy, the structure tight and the bids honest — so intent traffic converts instead of leaking.
Most accounts we inherit are losing money in the same three places: brand terms bought twice, PMax stealing credit, and a feed with disapprovals nobody has read.
- Search, Shopping and Performance Max campaign builds
- Keyword research, match-type strategy, negative-keyword sculpting
- Merchant Center feed setup, attribute optimisation, disapproval resolution
- Bid-strategy selection — tCPA, tROAS, Maximise Conversions — and pacing
- Conversion tracking via Google Tag Manager, GA4 and enhanced conversions
- PMax asset libraries: headlines, descriptions, images, video, sitelinks
- Quality Score, Ad Strength and impression-share monitoring
- Weekly report covering spend, conversions, CPA and ROAS by channel
| Campaign | Status | Budget | Impr. | Clicks | CTR | Avg. CPC | Cost | Conv. | Cost / conv. | Conv. value / cost |
|---|---|---|---|---|---|---|---|---|---|---|
| Velmora — Search · Brand Search · Manual CPC | Eligible | $110/day | 48,210 | 6,842 | 14.19% | $0.45 | $3,100 | 691 | $4.49 | 11.80 |
| Velmora — Shopping · Core catalog Shopping · tROAS 500% | Eligible | $250/day | 1,284,610 | 18,504 | 1.44% | $0.40 | $7,400 | 853 | $8.68 | 6.10 |
| Velmora — Performance Max · All products Performance Max · tROAS 550% | Eligible | $235/day | 2,140,882 | 21,562 | 1.01% | $0.32 | $6,900 | 835 | $8.26 | 6.40 |
| Velmora — Search · Non-brand skincare Search · tCPA $11 | Limited by budget | $70/day | 96,440 | 2,470 | 2.56% | $0.85 | $2,100 | 194 | $10.82 | 4.90 |
| Total: account | $665/day | 3,570,142 | 49,378 | 1.38% | $0.39 | $19,500 | 2,573 | $7.58 | 6.98 |
The Google side of the same accountBrand, Shopping and PMax separated so each one can be judged on its own merit — and one non-brand test kept deliberately budget-limited.
→ swipe the panel sideways to see every column
03 — Growth strategy
The layer above the ad accounts.
Media buying can't outrun a weak offer. We work on what the ads land on — pricing, bundles, funnels and the quarterly plan — so every click is worth more.
Half the “media buying problems” we are hired for turn out to be offer problems, page problems or margin problems. We would rather say so than sell you more clicks.
- Quarterly marketing roadmap across paid, organic, email and content
- Channel-mix and budget-allocation recommendations
- Conversion-rate audits of landing pages and the full purchase funnel
- Competitor intelligence: ad-library monitoring, positioning, benchmarking
- Pricing, offer and bundle strategy — front-end, AOV-lifters, upsells
- Product launch planning: pre-launch, launch and scale phases with KPIs
- Bi-weekly 60-minute strategy call, ad-hoc support in between
We model the floor before we buy the traffic.
A 3x ROAS is a great number in one business and a slow bankruptcy in another. Before we place a budget, we build this: the real cost of an order, using your invoices and your processor fees — not a flat percentage someone guessed.
Everything downstream hangs off it. Kill thresholds, scaling steps, test budgets, the number we report against every Friday.
| Line item | Per order | % of AOV | Note |
|---|---|---|---|
| Average order value | $86.40 | 100.0% | trailing 60 days, blended |
| Product cost (COGS) | −$28.10 | 32.5% | landed, per real supplier invoices |
| Shipping & fulfilment | −$7.90 | 9.1% | blended across zones |
| Payment processing | −$2.95 | 3.4% | per-order, not a flat estimate |
| Contribution margin | $47.45 | 54.9% | what an order actually leaves behind |
| Break-even CPA $47.45 | Break-even ROAS 1.82x | Target ROAS 3.20x | Scale above target, fix below |
04 — Creative studio
Creative is the targeting now.
Post-2024 Meta finds the buyer; the creative decides the price you pay. We direct and brief the volume of hooks, angles and formats an account needs to keep scaling.
Every asset enters with a budget and a threshold. Roughly one in six survives — and the five that don't are the cheapest market research you will ever buy.
- Creative direction: angle development and hook ideation
- UGC briefs for creator production — script beats, shot lists, do/don't
- Static and advertorial-style formats for testing matrices
- Iteration on winners: new hooks on proven bodies, format variants
- Creative performance readouts — what angle is winning and why
- Localisation for additional markets — voice, captions, on-screen copy
Angle · Clinical proof
Angle · Expedition story
Angle · Gifting occasion
Angle · Direct bookingTypical week on an account spending $80k–$150k a month. Volume scales with budget, never the other way round.
Engagement
How the retainer works.
A fixed monthly fee, scoped on the discovery call. No percentage of ad spend — we don't want an incentive to grow your budget instead of your profit.
Month to month
A fixed monthly retainer, 30-day notice either way. We keep clients by performance, not by contract length.
Weekly rhythm
A written performance report every week and a strategy call every two weeks. Decisions recorded, so the account has a memory.
Your accounts, your data
Everything runs inside ad accounts you own. If we ever part ways, the structure, the data and the learnings stay with you.
What we don't do
The honest exclusions.
Scope creep helps nobody. These sit outside the retainer — we'll tell you on the call, not in month three.
Video production
We direct and brief creative; we don't shoot it. We work with your creators, or introduce you to ours.
Development work
We audit the funnel and hand your developer an exact list. We don't push code to your store.
Guaranteed numbers
We won't promise a ROAS on a call. Anyone who does is selling you the one thing they cannot control.
Next step
Tell us what you are trying to scale.
A short note about your brand, your market and your current monthly ad spend is enough. We reply within one business day — by email only.