Process & onboarding

Live in three weeks. Scaling from week four.

Onboarding is a fixed sequence with approval gates — not a vibe. You always know which week you're in, what we're doing, and what happens next.

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weeks from signature to live campaigns
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approval gates — nothing spends without your yes
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written report every single week, forever
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days' notice to walk away, any time
Step 0 — Discovery call
Week 1 — Audit & access
Week 2 — Strategy & creative
Week 3 — Launch
Week 4+ — Scale & report
The gold line tracks your position as you scroll.
Every ◆ gate is a point where you approve before we proceed.
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Step 0 · 30 minutes

Discovery call

Before anything is signed: a straight conversation about your brand, your numbers and whether we're the right fit. We take on a deliberately small roster — if we can't move your numbers, we say so on this call and part as friends.

  • Your products, markets and margins
  • Current spend, results, what's been tried
  • What success looks like in 90 days
  • Honest fit verdict — both directions
Gate — you decide to proceed
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Week 1

Audit & access

We get read access to everything and produce a written audit: account structure, tracking health, funnel, unit economics and creative history. It ends in a verdict — what's broken, what's salvageable, what's missing.

  • Ad accounts, pixel / CAPI, analytics, store backend
  • Break-even model per product and market
  • Creative library review — tested vs untouched
  • Written audit document, delivered Friday
Gate — audit reviewed together
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Week 2

Strategy & creative plan

You receive the full plan before anything spends: campaign architecture, budget plan, the first creative testing matrix and the exact thresholds we'll judge everything against. Nothing is vague, so nothing is arguable later.

  • Campaign architecture per product and geo
  • Testing matrix — angles, hooks, formats, budget per test
  • Kill / scale thresholds, agreed in writing
  • Creative briefs issued to production
Gate — you approve the plan & budget
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Week 3

Launch

Campaigns go live with conservative budgets and tight monitoring. The first days are for data, not verdicts — we let structures exit learning before judging them, and we don't touch what's delivering.

  • Launch QA — events firing, policy review passed
  • Daily monitoring against agreed thresholds
  • No panic edits — learning phase respected
  • First weekly report lands Friday
Gate — first results reviewed together
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Week 4 — forever

Scale & weekly rhythm

The permanent operating mode: test, read, kill, scale, report. Budget follows proof. Creative is queued ahead of scaling steps so the account never starves. You get the numbers weekly and a call every two weeks.

  • Weekly written report — spend, revenue, changes, next moves
  • Bi-weekly 60-minute strategy call
  • New creative queued before every budget step
  • Quarterly roadmap review

What we need from you

A short list, once.

  • Access to ad accounts, pixel and analytics (we send a checklist)
  • Store or booking-engine backend access, read-only is fine
  • Your real unit economics — product cost, shipping, fees
  • Brand assets: logos, photography, past creatives if any
  • One decision-maker we can reach within a business day

What you get, every week

The same view we work from.

  • Written weekly performance report — one page, no fluff
  • Spend, revenue, ROAS and CPA against agreed targets
  • What changed this week, and why
  • What happens next week — before it happens
  • Bi-weekly strategy call to challenge the plan

Questions we hear on every discovery call

Straight answers.

What does the retainer cost?
A fixed monthly fee, scoped to your channels and spend level on the discovery call — no percentage-of-spend games, so our incentive is your profit, not your budget. Ad spend is paid by you, directly to the platforms, in accounts you own.
Is there a minimum contract?
No. Engagements run month to month with 30 days' notice either way. We keep clients by performance.
Do you guarantee results?
No — and you should walk away from anyone who does. Outcomes depend on product, offer, market and factors outside any agency's control. What we guarantee is the process: honest reporting, recorded decisions and budget that only moves on evidence.
Who owns the ad accounts and data?
You do. Everything runs inside your accounts. If we part ways, the structure, audiences, creatives and learnings stay with you.
How fast until we see results?
You'll see honest reporting from week one and a live account by week three. Meaningful verdicts need data — we judge tests on full-history windows, not single days, so expect the first real scaling decisions from week four onward.
What size of brand do you work with?
Brands doing meaningful volume or funded to reach it — typically from around $10k/month in ad spend upward, across e-commerce and hospitality. If you're earlier than that, the discovery call will tell us both quickly.
Start with the discovery call

Next step

Tell us what you are trying to scale.

A short note about your brand, your market and your current monthly ad spend is enough. We reply within one business day — by email only.

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